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Search engines use robots to index websites.The webmaster can influence robots by placing in the root of the website.This file can allow access to pages and folders or prohibit access. We recommend the use of a robots.txt file.Robots.txt is a simple text file which informs the robot of the search engine which pages and folders may or may not be indexed.If no robots.txt has been found, a search engine robot will index all the pages.By including the line 'disallow' in the text file, you prohibit access to a folder or page.
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The title is the main text that describes the content of a page.The title of a page appears as the main link in search engines. It is used as the caption of the browser, tabs and shortcuts and is the default name for the bookmark if visiors bookmark your page.The title is the most important element in order to improve your SEO score and search engine rankings!Incorporate two or three keywords in the title in a natural way.Keep the title short and place the keywords at the start of the title.We recommend using a maximum of 12 words and fewer than 80 characters in the titles. The headlines of a page are called headings and are found at the top of the page.As in print media such as newspapers and magazines, the headings on a website are meant to draw the attention of a viewer.Headings are the titles of paragraphs and should contain the keywords that summarize the paragraphs.Choosing the right keywords for your H1 tags has a great impact on your search engine rankings.Because every page contains text, we recommend that every page also has at least one heading (H1).Use short H1 tags with keywords that are important to the page.
